Google Ads
That Pay For Themselves.
We build and manage Google Ads campaigns for businesses across Europe, drawing on experience from inside Google's own ad teams. Less guesswork, more profit.
What Sets Us Apart
- Insider Google Expertise
- Profit-Focused Strategy
- Senior-Level Attention
One Specialty. Done Properly.
- Daily bid and budget optimization
- Weekly performance reviews and adjustments
- Direct access to your senior strategist
- Conversion tracking built and tested
- Campaign architecture from scratch
- 90-day launch and optimization plan
- 80+ checkpoint account review
- Written report with prioritized fixes
- 60-minute walkthrough call included
- Untapped keyword and audience research
- New geography and channel expansion
- Quarterly roadmap with revenue targets
Most Agencies Optimise for Clicks.
We Optimise for Profit.
How We Run Your Account
Real Account Insights
- Track every conversion that drives revenue
- See exactly where your budget goes
- No black-box reporting, ever
Audit & Strategy
We review your account, your competitors, and your sales data. You get a written 90-day plan with specific changes, expected outcomes, and the metrics we’ll track.
- Account audit against 80+ optimization checkpoints
- Competitor and keyword gap analysis
- Written strategy document with timeline
Build & Launch
We rebuild campaign structure where needed, set up proper conversion tracking, write and test ad copy variants, and launch in controlled phases so we can measure what’s working.
- Conversion tracking validated end-to-end
- Multiple ad copy variants tested
- Phased rollout to protect your budget
Optimize & Scale
Weekly optimization against your KPIs, monthly reporting calls, and quarterly strategy reviews. As performance improves, we identify scaling opportunities (new keywords, audiences, geos).
- Weekly bid, budget, and copy optimization
- Monthly reporting calls with your strategist
- Quarterly scaling reviews and roadmap updates
What Makes Sonder Services Different
We Came From Inside Google
Travis Sonder’s background is Google’s internal ad teams. The strategies we use are the ones Google itself recommends to its largest accounts, applied to businesses that wouldn’t otherwise have access to them.
We Don't Take Every Client
We work with businesses where Google Ads can genuinely move the needle. If your audience isn’t searching, or your margins can’t support paid acquisition, we’ll tell you upfront and recommend alternatives.
You Talk to a Strategist, Not an Account Manager
No layer of junior staff between you and the person doing the work. Every Sonder client works directly with a senior Google Ads specialist.
Three Ways to Work With Sonder Services
A standalone deep-dive into your existing Google Ads account. You get an honest, evidence-based read on what’s working, what’s wasting budget, and what to do about it. No commitment to ongoing work.
Account Structure Review
Spend & Performance Analysis
Prioritised Action Plan
Ongoing daily management of your Google Ads account by a senior strategist. Built for businesses who want their ads run properly without hiring an in-house team.
Daily Campaign Optimization
Conversion-Focused Strategy
Direct Senior-Level Access
Everything required to launch Google Ads properly from day one. Built for businesses who haven’t run paid search before, or whose previous setup needs to be rebuilt from scratch.
Conversion Tracking Built Right
Campaign Architecture from Scratch
90-Day Launch & Handover
Trusted by Businesses, Proven by Results.
Campaigns Managed
Successful Projects Delivered
Industries Served
Client Retention
In Revenue Generated for Our Clients
Adriano Caruso
Amr Eljamil
What Our Clients Say
Find Out What Your Google Ads Are Actually Worth
Have a Challenge or an Idea?
Schedule a Free Consultation
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Questions We Hear Most Often
Straight answers to what prospective clients actually ask before working with us.
What makes Sonder Services different from other Google Ads agencies?
We only do Google Ads, nothing else. Our background is inside Google's own ad teams, so the frameworks we apply are the ones Google itself recommends to its largest European accounts. Every client works directly with a senior strategist, not a junior account manager.
What size businesses do you work with?
We work with small and mid-sized businesses across Europe, typically spending between €2,000 and €50,000 per month on Google Ads. Below that range, the math usually doesn't justify professional management. Above it, we still take on accounts selectively when the fit is right.
Do you take every client who reaches out?
No. If your audience isn't actively searching for what you sell, or your margins can't support paid acquisition, we'll tell you upfront and recommend alternatives. We'd rather lose a deal than waste your budget.
How quickly will I see results?
Most accounts see meaningful improvements within 30 to 90 days, depending on the starting point. New accounts go through a learning period of 4 to 6 weeks. Established accounts often see quick wins from structural fixes in the first two weeks.
Do you require long-term contracts?
No. Our engagements are month-to-month after an initial 90-day commitment. If we're not delivering value, you should be free to leave. That structure keeps us focused on results, not retention.
What's included in the free audit?
A standalone deep-dive into your existing Google Ads account against 80+ optimization checkpoints, including a written report and a 60-minute walkthrough call. No commitment to ongoing work.
From Inside Google Ads
Your Google Ads Are Probably Wasting Money.
Get a free 30-minute audit. We’ll show you what’s underperforming and how to fix it.